Was tasked the other day by a potential client with providing a list of marketing objectives that are addressed by Content Marketing.
While not exhaustive by any means, I came up with eighteen…and would invite all to add to the figure.
Sheepishly, I admit that none of these include a numerical goal or time period, both requirements of a true marketing objective. That said, when I printed out the list, I was so pleasantly surprised on how many key challenges strategic content addresses.
Again, feel free to add:
- Customer acquisition
- Customer retention
- Cross-sell
- Up-sell
- Loyalty
- Churn reduction
- Advocacy
- Reputation Management
- Branding
- Awareness
- SEO
- Thought Leadership
- Lead generation/formulation
- Increase Customer LTV
- Integration
- Internal communications
- Stakeholder/shareholder communications
- Increase share of wallet
Nutlug Nuggets 