Monthly Archives: April 2010

Customer Engagement means asking “are your customers really engaged?”

Customer Engagement:  a calling, a passion, a way of life.

But just what do we mean when we say “engaging advertising” or “engaging content” or even “engaging experience”?  Can we agree on what it means to be engaging to our customers?

My colleague, Joe Pulizzi from Junta42 and I were stymied by this and decided to do something about it.

The result:  an engaging whitepaper on Engagement, with ideas, theories, and practical applications to help you better understand Engagement, apply metrics to measure it, and view some terrific examples to help you achieve it.

Customer Engagement whitepaper

Engagement: Understanding It, Measuring It, Achieving It

Download your free copy here, no registration required!

All that we ask is that you share it with your friends and colleagues.

Enjoy!

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