Terrific (and true) tale from Rick Allen at epublishmedia, one where many of us in the ‘content game’ enjoy frank talks with clients on the benefits of a content strategy, content marketing, and consistency.
When I read his post on my dimensionally-challenged Blackberry screen, literally nodding my head in a “yes, yes, yes! I’ve been there, too”-type of way, I came to a sentence Rick penned: “But how does the story end?”
I only assumed that this would be followed by something like this:
“The story DOESN’T end. Content Marketing is an on-going strategy, one where Brand is in a continuous, meaningful dialogue with Consumer. Content Marketing is not a ‘campaign,’ it’s more of a forever discipline that can’t ‘end happily ever after’ unless it keeps on going.”
Happily, Rick was referring to his specific incident where he convinced his client that a full content strategy was necessary. With his client having committed to actionable next steps, he definitely has a promising ‘to be continued….’
Rick’s piece is titled “Content First: Step One in Web Marketing.”
In the tome Content Marketing: Strategy and Beyond (not a real book, but it does give me pause…), other chapters might include “Saving Princess Customer,” or even “Content is King…Long Live the King.”
Just as long as there is a chapter continuously and consistently added, and that the dialogue goes on…”
The End Beginning
Nutlug Nuggets 