I will be following, with great interest, a very brave Brit who is attempting to prove that content marketing really works — in a matter of hours.
On May 19th, next Wednesday, John Bottom of BaseOne in London will be attempting this live at the IDM B2B conference in front of 150 senior marketers. What’s more, Mr. Bottom will originate the content right then and there, and then look to prove its effectiveness by gaining 1,000 clicks to its posting.
I think he’ll achieve it.
He has laid some groundwork to help set his stage: leveraging some content marketing of his own and spreading it through a variety of social media channels to like-minded fans of content marketing. So then, on May 19th, when the content goes “live,” he’ll have enlisted the help of a community that believes in its power and wants John to succeed.
In a way, these before-efforts are already proving the effectiveness of content marketing…and his exercise on Wednesday will simply re-confirm them.
Join me in helping him out by spreading his message on 5/19/10.
Just follow this to read more: http://bit.ly/9LLk0C
And here is the content to be spread on Wednesday: http://bit.ly/cUOsuY.
Best of luck, John. But I’m a believer in making your own luck, and I’m confident you have.